Strategies to Adopt in Overcoming Constraints to Succeed in a New Emerging Market on the Example of Chinese SME Expanding to Uzbekistan and Kazakhstan

This poster explores strategies for small and medium-sized Chinese enterprises (SMEs) to overcome the liability of foreignness (LoF) when entering the markets of Kazakhstan and Uzbekistan. Utilizing multiple case studies, the research examines the role of isomorphism and Transactive Memory System (TMS) strategies to facilitate successful expansion. The study highlights the importance of learning by doing, sharing knowledge, and leveraging market-based resources for overcoming challenges in global markets.