Is it Greener on the Other Side of the Stateline? The Marketability of U.S. States in the Cannabis Industry

This study explores the marketability of U.S. states in the cannabis industry using the CAGE Distance Framework. It examines cultural, administrative, geographical, and economic factors influencing market selection and entry for cannabis companies. The findings suggest that states with higher cannabis user percentages, favorable legal statuses, and higher GDP per capita attract more companies.