Microfranchising Entrepreneurship at the BOP: Comparison of a Startup and a Spin-off Venture

This study explores the differences in development and sustainability between two microfranchising ventures at the Bottom of the Pyramid (BOP): a startup in Kenya and a spinoff in Mexico. Using Resource-Based View and Business Model Components theories, the research analyzes challenges and strategies for success in the BOP context, highlighting the role of resource foundations and business models in scalability and sustainability.